Collezione Casa Marrazzo 1934, where beauty lives.
Casa Marrazzo is a family owned Italian preserves manufacturer, based in the sunny campania since 1934.
Teresa and Gerardo Marrazzo asked us to design a special edi˜ tion range of selected high quality products, traditionally crafted and in a new custom jar. We wanted it to be unique, deeply rooted and truly authentic. We named it “Collezione Casa Marrazzo 1934” to evoke an art˜like collection of valuable pieces. We illustrated tens of nostalgic home objects, tools, furniture pieces, designed in a sophisticated but warm, naive style.
The oversize objects are simply screenprinted with an opaque finishing on clear glass, using as a background the color of the ingredients, the real beauty inside. We designed a custom cap and a wide elegant palette to identify each product° all the infos are applied on simple and colorful gold-printed labels˛ to make the jars stand out on shelf as a real design object.
CREDIT
- Agency/Creative: Auge Design
- Article Title: Packaging Design Refinement for Casa Marrazzo 1934 by Auge Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Florence
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
-
Credits:
Executive Creative Director: Davide Mosconi
Andrea Mastroluca: Associate Creative Director
Illustrator: Alessandro Sasso
Designer: Marta Bartalucci
Designer: Nadia Parentini
