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Packaging Design Refinement for Casa Marrazzo 1934 by Auge Design

Packaging Design Refinement for Casa Marrazzo 1934 by Auge Design

Collezione Casa Marrazzo 1934, where beauty lives.

Casa Marrazzo is a family owned Italian preserves manufacturer, based in the sunny campania since 1934.

Teresa and Gerardo Marrazzo asked us to design a special edi˜ tion range of selected high quality products, traditionally crafted and in a new custom jar. We wanted it to be unique, deeply rooted and truly authentic. We named it “Collezione Casa Marrazzo 1934” to evoke an art˜like collection of valuable pieces. We illustrated tens of nostalgic home objects, tools, furniture pieces, designed in a sophisticated but warm, naive style.

The oversize objects are simply screenprinted with an opaque finishing on clear glass, using as a background the color of the ingredients, the real beauty inside. We designed a custom cap and a wide elegant palette to identify each product° all the infos are applied on simple and colorful gold-printed labels˛ to make the jars stand out on shelf as a real design object.

CREDIT

  • Agency/Creative: Auge Design
  • Article Title: Packaging Design Refinement for Casa Marrazzo 1934 by Auge Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Florence
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2022/23

  • Credits:
    Executive Creative Director: Davide Mosconi
    Andrea Mastroluca: Associate Creative Director
    Illustrator: Alessandro Sasso
    Designer: Marta Bartalucci
    Designer: Nadia Parentini

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