ULTRA is the dietary supplements for support man’s health by the Denker+Pharma. The goal was to develop a male, ascetic, serious package design and with minimal resources form professional image of the product in the premium segment. Product is designed for adult audience. The task also includes naming, logo design, package design and label design. Printing is made using two pantone colors, bronze, foil stamping.
For ULTRA dietary supplements was developed special package construction where an internal pocket for additional communication is provided. Opening his own ULTRA box the man firstly sees the phrase “Men’s health starts here”. It supports confidence in the right choice.
CREDIT
- Agency/Creative: ODB
- Article Title: Packaging Design for ULTRA Dietary Supplements for Men’s Health Support
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Product Naming, Research, Tone of Voice
- Format: Box, Jar
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
