Una Luna’s new collection of chocolates with aromatic liqueur infusions in a thin sugar casing dipped in Italian dark chocolate. The liqueur mixture is made from a concentrated sucrose solution at high temperatures. It is then cooled and shaped to produce a thin dense crystallized layer on the outside with a liquid mass on the inside. Alcoholic candies are most often made on the basis of liquor. This is a strong drink that is infused with fragrant herbs, seeds, and fruits and with the addition of essential oils.
Candies with alcohol have a subtle aroma and a spicy aftertaste.
The packaging design is inspired by the combination of new flavors and colors. Each flavor is abstractly represented in the form of unexpected strokes and brush strokes – a real work of art. The designer departed from the customary practice of conveying taste through the image of ingredients on the package. The design decided to convey not the taste as such, but the energy behind each flavor. For example, in Khrenovukha, the taste of horseradish tincture with honey and lemon was conveyed in a swirl of green-blue-yellow strokes. Malynıvka, a tincture on raspberries, bloomed with bright pink strokes. Tsytrynıvka tincture on oranges – bursting with bright hot oranges. Jýravlynıvka tincture on cranberries – scattered in a firework of blue-red splashes.
Using a black background, framing the elements with gold foil and selective varnish helps to visually highlight the bright strokes and unite each flavor into a single line.
The new bright designs bypass design conventions and artistically express the core essence of each flavor of Una Luna liqueur chocolates.
- Agency/Creative: Olha Takhtarova
- Article Title: Packaging Design for the New Una Luna Collection of Liqueur Chocolates
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: 2D Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: chocolate sweets alcohol packaging design dark gold illustration brush
Graphic Designer: Olha Takhtarova