Label design for RED FISH hard liquor (gin, sambuca and absinthe) looks a bit childish but takes hold in earnest. The main task was to create a design that would be different from any existing ones, that can be found on store shelves and would be as attractive as possible. Crafted alcohol is endowed with soul and character. Positive label image helps to relax and not be afraid of the consequences. There are three completely different characters for each type of alcohol, that are hugging bottles. Names are done in playful way, and main information is presented in the form of tattoos on character bodies. Additionally, all labels are animated and can be viewed in augmented reality app. An animation with three cocktail recipes for each of the three characters (gin, sambuca, absinthe) will appear on your screen. Drinking alcohol is more fun now!
CREDIT
- Agency/Creative: Tarnay Nataliya
- Article Title: Packaging Design for Red Fish Alcohol
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Design, Brand Strategy, Graphic Design, Illustration, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
