Plata Kitchen Products is a Spanish-Iranian brand that works in the field of kitchen utensils and this package is designed for them. In designing this work the aim was to design as simple as possible,on the other hand showing the name and the general shape of product that the audience will notice the product inside the boxes at the first glance , that I designed the products and the names on the boxes in a minimal way. Since most customers of kitchen appliances are housewives and also this product is to be sold all over the world in different languages, so the product in the box should be specified in the simplest possible way for customers, even for those who can not read English.
In this package, strong black paper is used as the main color, and the designs are printed in gold or gold pantone color.
In this design of this package, two colors are used, as well as gold or a rainbow, because the audience’s eyes are drawn to the name and shape of the main product.
Also, the writings are used halfway on the sides and the other half of each word can be seen on the other side of the box, and this type of design causes the products to complement each other like puzzles when they are placed on store shelves.
The company’s products come in a variety of designs and shapes, and to save money, they needed each box to be able to fit any design inside, so I thought about putting it next to the box. I put the product designs in a table so that in the factory, after the product is in the box, the workers mark the design inside the box with a label.
- Agency/Creative: Khoram Graphic
- Article Title: Packaging Design for Plata Kitchen Products a Spanish-Iranian Brand by Khoram Graphic
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Global
- Project Deliverables: 2D Design, 3D Modelling, Branding, Digital Art, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Manufacturing
- Keywords: Kitchen, appliances, trash bin, Kitchen Utensils, packing, butter dish, salt shaker, packaging
Designer: Amir khorram