Background
“Öko” means eco in German, together with “Six”, Ökosix the award-winning local start-up in Hong Kong, who, with their patent-pending technology, created the Ökosix® Biodegradable Medical-grade Face Mask that is certified to be the world’s first ever fully and truly biodegradable face mask that degrades back to nature in six months’ time.
The research team wishes to endorse both health and earth by offering consumers sustainable alternatives to single-use plastic in an affordable bargain.
Design Solution
Vincdesign purposefully highlights Ökosix’s “From Nature to Nature” principle in the design of their logo and visual identity.
The minimalistic logo is inspired by the Aurora Borealis of the Scandinavian night sky. In German, “Öko” means eco, coupled with the fading shades of “Six,” it visualises the rapid and traceless degrading process of Ökosix’s face masks in six months. Okoblue, a shade that mirrors the fusion of technology and nature, is also used to support the visualisation.
The graphic design takes references from the simplistic and modern Northern European style to give an impression of class. The dots embody the “From Nature to Nature” cycle of Ökosix face masks, which starts with plant-based fibres and ends as nutrient residue returning to the soil. Other environmental elements, such as land, water, wood, and sand, are also manifested to support the principle.
Since being sustainable is the objective of Ökosix face masks, the packaging should not only be functional but also sustainable. Hence, the embossing, the tapeless design, the eco-friendly soy ink, the recycled kraft paper, and the degradable plastics in individual packaging are all efforts made to maximally reduce burdens on the environment and to draw consumers’ attention to what the great nature has offered us.
Ultimately, with creative graphics and deliberate choices of materials, the unique visual identity of Ökosix is birthed.
CREDIT
- Agency/Creative: Vincdesign
- Article Title: Packaging Design for Okosix Biodegradable Face Mask
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Hong Kong
- Agency/Creative City: Tai Kok Tsui
- Industry: Fashion, Health Care
- Keywords: WBDS Agency Design Awards 2022/23