If only there was a clear line between the sane and the insane. If only we could always know where we stood between truth and lie-lie-lie-lie-lies. Gaslighter is a wine for anyone fed up with the gaslighters, the deniers. Those that refuse to let the wool be pulled over their eyes. And from our edgy and innovative packaging, surreal web experience, provocative photo and video, and building a community of badasses on social, creating a world for this brand to exist in has been a wild ride, but one we’d gladly go on again and again.
Beginning with the rosé, the highest production Gaslighter wine, we took a look at the current rosé market and decided to go in the complete opposite direction: matte black screenprinting, sharp lines, and an elevated chic. This is the girl who wears thigh-high leather boots to a pool party. Our goal in extending this package across the exclusive, small-production pinot and cab was to maintain a clean and cohesive lineup across more traditional bottle molds, a combination that created the dark and sophisticated collection we were after.
Anybody who says you need a big website in order to create an immersive digital experience is, well, gaslighting you. Within just two pages, we were able to combine our lifestyle photo and video with some trippy web animations in order to harken the suspended reality that those who’ve ever been gaslighted know all too well. And with a Vinoshipper eCommerce integration, we’re able to sell some of the more exclusive Gaslighter wine in a DTC format while we’re at it.
While there will always be those who attempt to shift our perception of reality, they are *not* invited to this party. Our photo & video work for Gaslighter celebrates those who speak their truth, own their power, and make their own damn rules. Featuring all the biggest baddies we know on location in some of the most beautiful spots in LA, the result is a party perfectly catered to each wine in the Gaslighter lineup: brunch and skinny-dipping for the rosé, popcorn and guitar solos for the pinot, and the sexiest cheeseboard ever made for the cab.
- Agency/Creative: Makers & Allies
- Article Title: Packaging Design for Gaslighter Wine Range Created by Makers & Allies
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Luis Obispo
- Market Region: North America
- Project Deliverables: Packaging Design, Product Design, Web Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Wine, Product Design, Packaging Design
Creative Agency: Makers & Allies