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Packaging Design for Family Guard Range Children Products by Ovsyanka Design

Packaging Design for Family Guard Range Children Products by Ovsyanka Design

Family Guard is a series of products for children: antiseptic gels and hand sprays. As part of gels and sprays, only natural ingredients that care for the skin of the hands are also cleansed of dirt and bacteria. This line differs from analogues in flavoring additives and a gentle, safe composition for children. Flavored antiseptics with fruit flavors are unique in this market.
In the packaging for Family Guard antiseptics, we have chosen the path of creating custom illustrations that attract the attention of the main consumers of our products – families with children.

The design highlights are thematic illustrations with animal friends that visually attract young children and help them perceive the process of hand disinfection as fun and enjoyable. Funny animals become close friends for children who want to always take with them and have frequent contact during the day. We were sure that cute and kind animals will make children happy to use antiseptics, turning this process into a game.

The color scheme was selected in accordance with the taste characteristics: bright and juicy. Watermelon, melon, cherry and bubble gum – each has its own hero. A cute llama settled down with a piece of watermelon. The magical unicorn nestled next to the melon. A funny koala took with him cherry branches, and a smiling alpaca moves along with mischievous bubbles from the taste of cola.It would seem that such unusual and not the most common characters – but this is their charm. Rare, but very friendly and caring not only about their health and safety, but also about the safety of the consumer.

CREDIT

  • Agency/Creative: Ovsyanka Design
  • Article Title: Packaging Design for Family Guard Range Children Products by Ovsyanka Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Illustration, Packaging Design
  • Format: Bottle
  • Substrate: Plastic
  • Industry: Health Care
  • Keywords: Package design of antiseptic bottles

  • Credits:
    Art-direction: Kazanowa Maria
    Photoshoot: Prishchepova Anastasia
    Designer: Lamina Victoria

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