Eden is a hypothetical brand of smoothie with a young, sparkling and environmentally conscious target that pays particular attention to carefully selected BIO raw materials and to the product containing only 100% juice and pulp, without the addition of sugars, obtained with a production process that respects the environment.
Where the circle of life and the exchange between human and nature takes place in a deep state of wellness.
Eden is the purest representation of heaven on earth and the well-being of the human being, which draws nourishment from it.
Eden in packaging becomes the protagonist through the symbol of the tree of life, surrounded by fruit, which is raw material and nourishment. The result is able to represent a living, natural, colorful and young product.
- Agency/Creative: Clara Pernici
- Article Title: Packaging Design for Eden Juice and Smoothies
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Marche
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Branding, Food Photography, Graphic Design, Label Design, Packaging Design
- Format: Bottle
- Substrate: Glass, Metal, Plastic
- Industry: Food/Beverage
- Keywords: Juice Smoothie Packaging Design Logo Design
Graphic Designer: Clara Pernici