BRIEF
The category of healthy snacks is developing precipitously. It is becoming popular among people, who want to indulge themselves without harm to health. Desiring to be in the trend, the company Delice Global has set a task of developing bright and positive package of coconut snacks for healthy snacks’ lovers. The package is targeted predominantly at young and progressive audience.
SOLUTION
Large noticeable logo block broadcasts to a consumer that he is looking at a product made of real coconut. Simple shape works perfectly on the shelves, making the product stand out among its competitors.
The key element of the package is represented by the positive image of a girl. It emotionally complements and unleashes individual peculiarities of each taste. Moreover, bright background of the package differentiates each taste within the product range perfectly.
CREDIT
- Agency/Creative: PROFSOYUZ
- Article Title: Packaging Design for Coconut Snacks COCONUT BITES
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Branding, Graphic Design, Illustration, Product Architecture
- Format: Flow-Pack
- Substrate: Plastic
