“The Ancient Art Enhance Contemporary Concept”
Cha’-lom limited edition 2020 was inspired by Thai lacquer box. In the past, Thai people always kept their valuable things and accessories by gilding. Therefore, we used the highlight of Thai folk wisdom to adapt as a fashion by pattern attenuation, tone balancing, Thai tone matching (Khiaokampoo and Dangdokkamut). However, we put the gold leaf which was the highlight of Thai lacquer into Cha’-lom limited edition 2020.
CREDIT
- Agency/Creative: forwarddesignstudio
- Article Title: Packaging Design For Cha’-lom Limited Edition 2020
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Thailand
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Packaging Design, Research, Structural Design, Tone of Voice
- Format: Box
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
