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Packaging Design for Candles with a Story

Packaging Design for Candles with a Story

Nice People – Anecdote Candles

Anecdote Candles is a California based candle company, with a focus on all-natural coconut-soy wax candles. The brands mission is to create meaning conversations around fragrances that remind people of very specific memories. They came to us with an existing brand, but a need to elevate the design and add personality. Luckily for us, each fragrance already came with a playful anecdote or sentimental story. Our solution was to bring these website descriptions onto the labels to give them the personality they needed. The hierarchy of these lines now gives weight to the name of the brand. With subtle warm tones, nuanced type, and an organized design, everything fell into place. The labels are letter-pressed to add a tactile nature to the product that’s best experienced in-person. It’s too bad these fragrances can’t be shared digitally because their corresponding anecdotes are spot on!

CREDIT

  • Design Agency: Nice People
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Packaging Design for Candles with a Story
  • Brand / Project Name: Anecdote Candles
  • Production Credits: Printerhttp://oaklandprintingcompany.com/
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Brand Identity
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Household
  • Consumer Packaging Format: Jar
  • Consumer Substrate / Material: Glass, Metal

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