BAJADA Designs – Diet Coke Collectors Edition
Diet Coke required a range of thematic pack concepts that drive collectability and are rooted in the four Diet Coke passion points; travel, beauty, fashion and music.
The packs were designed to be iconic stylish fashion pieces, showcased on shelf as jewels in the shopper aisle. Collectable bright, bold and beautiful accessories.
CREDIT
- Agency/Creative: BAJADA Designs
- Article Title: Packaging Design Concept for Diet Coke Collectors Edition
- Organisation/Entity: Agency Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Europe
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
