After the rebranding of Piranha Tattoo Supplies and the building of its latest product- Compakt, Possibility. established that the packaging of Compakt should be the perfect symbiosis between the strong tattoo art connections and the fearless voice of the brand: straight to the point, long-lasting and functional.
Every part of the free glue packaging was built with precision, attention to detail and care for accommodation to assure protection of the product during shipping. Safety on the go wasn’t the only purpose of this packaging. To reduce the number of manuals and the interface learning curve, we developed this packaging as a learning experience, walking users through all product functionalities embedded in the box.
Using recyclable paper and varnish and giving a strong connection to art, we designed the packaging using a black brush upon a grey background giving brand distinctiveness and brand personality. The result was a fearless, bold and simple packaging that artists can learn about the product while having a great unboxing experience.
CREDIT
- Agency/Creative: Possibility
- Article Title: Packaging as a Straightforward Manual for an Electronic Product Created by Possibility
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Portugal
- Market Region: Europe
- Project Deliverables: Brand Strategy, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research
- Format: Box
- Substrate: Pulp Carton
