The concept of vodka packaging, based on the famous lithographs of Henri Matisse, can become stylish and elegant. The inspiration for the packaging was a modest but sensual image of a naked woman, which conveys unearthly beauty and emotional mood.
An important part of the packaging is the image of a mythical creature – the Gorgon Jellyfish, depicted in the style of Matisse.

The idea of a restrained color palette was largely due to the fact that there are many bright colors in the design of competing brands. Therefore, in order to better emphasize the design and demonstrate the packaging design, a restrained color palette was chosen.

This approach gives a unique combination between classical mythology and modern art, which makes the packaging unique and attractive. The image of the Gorgon is placed on the label in blue, which is associated with the work of Matisse, characterized by the use of bright and bold colors in his works.

It is important to note that in this concept the main role is given to creative art, and that mythology plays a less significant role. Instead of the Gorgon, known in mythology as a destructive creature, the main idea was to portray a heavenly beauty who has her own magic and causes positive emotions in people.

The overall impression produced by the whole concept is associated with refined, extravagant sensations that correspond to the delicate and modern taste of vodka. This concept can attract many consumers and become a successful project.