About: For 50 years, Bavaria has been an exclusive automotive workshop and parts supplier for BMW, offering the best of both a family mechanic and a dealership all at once. The distinctive feature is the closer, more transparent monitoring of the car’s stages and diagnostics, coupled with the high professional level and experience of the specialized BMW mechanics team.
Concept: The concept was developed based on a geometric grid, aiming for harmony and ideal proportions for the project. The symbol was also conceived within a grid, suggesting the shape of a deconstructed ‘B,’ influenced by the distinctive geometry of the BMW brand.
The chosen typography to complement the logo was carefully selected to reflect the brand’s elegance and modernity. With clean lines and balanced proportions, it blends perfectly with the geometric design of the logo, creating a cohesive and sophisticated visual identity. Furthermore, its readability and versatility ensure that the brand is easily recognizable across different contexts and media.
CREDIT
- Agency/Creative: Pablo Moreira
- Article Title: Pablo Moreira Redesigns Bavaria’s BMW Workshop Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Pablo Moreira
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Graphic Design, Logo Design
- Industry: Professional Services
- Keywords: brand identity, identidade visual, logotype, logotipo, brand, branding, mark, logos
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Credits:
Pablo: Pablo Moreira
