A project created for the Manter Fedrigoni 2023 luxury labeling catalog “The New In”, recreating a poetic cartography for a white wine label: over a traditional antique-style bottle with a gold sealing wax.
As nothing connects travels and paper better than a map: thus, we worked towards creating an imaginary territory… on a label that seems to describe a real place, but at the same time gives us the impression of traveling back in time to a forgotten location.
Acting as if it were a treasure map, the label guides us to our lost vineyard: through ravines, peaks, estuaries, canyons, mountain ranges and meanders. With this narrative in mind, the design features multiple levels and finishes over a sustainable white felt paper.
A gold-colored stamping —matching with the top wax seal— recreates that mythical hunt and boosts the wine’s premium aesthetic. Embossing and stamping both also highlight some of the lines on the design: with reliefs that further emphasize the cartographic and tactile sensations.
In addition, the paper overlays bring the orography to life by creating two extra levels of depth. A geographic sense that also conveys how singular vineyards produce some of the most extraordinary wines of our day.
These are the elements and techniques used in the production process and the elements of which it is composed: Medium: Adhesive paper, Closure: Gold sealing wax, Printing: Digital. Techniques and finishing: Embossing+Debossing, Gold stamping and paper overlays. Wax provided by: Lacre
CREDIT
- Agency/Creative: Pablo Guerrero Studio
- Article Title: Pablo Guerrero Studio Unveils a Luxurious Wine Label Design for Yew’s Path, Blending Sensory Tactility with Opulence
- Organisation/Entity: Agency
- Project Type: Service
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: León
- Market Region: Europe
- Project Deliverables: Brand Naming, Graphic Design, Packaging Design
- Industry: Manufacturing
- Keywords: Manter NewIn, new in self adhesives, art label, wine design, label design, packaging designer, creativity, innovation, prime labels, luxury, recycling, up cycling, alternative fibers, sustainability, elevating creativity
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Credits:
Creative Director: Pablo Guerrero
Client: Manter Fedrigoni
Printers: Coreti
