One-of-a-kind design
The distinctive design of OVØ suggests that we are in front of an exclusive limited edition of outstanding natural wines. The bottle conveys the key elements that make OVØ a remarkable range of wines: its biodynamic and artisanal production with fermentation in egg-shaped tanks, the astral constellations and lunar phases, or the millenary Greco-Roman heritage.
While the typography evokes the archaic greek stone engraving, the seamless circular vortex layout recalls the captivating pattern decoration of the ancient amphoras. Star constellations and the Moon’s phases inspire the midnight blue and gold colour palette. The silkscreen label design blends with the bottle’s ovoidal body.
A unique elaboration
OVØ cultivation is biodynamic, artisanal, and organic; it uses the astronomical calendar of the lunar phases to govern the sowing, curing, and harvesting of the Picapoll variety grapes. Afterwards, the fermentation is carried out using an egg-shaped granite tank, as the Greeks and Romans did thousands of years ago. Granite, in addition to maintaining a stable temperature and allowing micro-oxygenation of the wine, makes the wine acquire the minerality of the stone.
The peculiar egg shape of the OVØ bottle and tank allows the continuous natural vortex movement of the wine, improving its fluidity and eliminating the need for stirring or battonage.
CREDIT
- Agency/Creative: Marcal.net Studio
- Article Title: OVØ Biodynamic Wines Packaging and Brand Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: Art Direction, Logo Design, Packaging Design, Product Photography
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: blue, bottle, gold, label design, typography, wine, organic
-
Credits:
Designer: Marçal Prats
