In an effort to lure kids away from sugar-packed breakfast products Asda approached OurCreative. to create packaging designs for their cereals range which removed characters.
Having reduced the sugar content by 26%, it was crucial that we clearly communicated the health benefits of each product, with an eye catching design that could hold it’s own against all the big brands in the cereals aisle.
Our positive, uplifting design is full of morning sunshine and personality, appealing to an older, broader audience. Each pack has individually hand crafted typography and simple, honest product photography.
A bright start to your day!
CREDIT
- Agency/Creative: OurCreative.
- Article Title: OurCreative Rise and Shine
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Branding, Packaging Design, Photography, Product Architecture, Rebranding, Retail Brand Design, Tone of Voice
- Format: Box
- Substrate: Pulp Board
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
