Inspired by the occasion of a family ‘Friday night in’, we were challenged to convey ‘It’s showtime’, whilst balancing natural design cues to avoid the packaging design feeling artificial. Our result is individually bespoke, with suitably crafted typography that hints at the bright lights of ‘showtime’. The balancing of photographic inclusions and subtle textures allows for scoops of fun!
CREDIT
- Agency/Creative: OurCreative.
- Article Title: OurCreative. Creates New Look for Asda Ice Creams
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Redesign, Brand Refinement, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Rebranding, Retail Brand Design
- Format: Box, Case, Cup, Sleeve
- Substrate: Plastic, Pulp Board, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
