Inspired by the ‘Gin Explosion’ and the ever growing trend of mocktails. We wanted to create a confectionery design that was fun feeling, bright and trend inspired that could resonate with a variety of audiences. Our result is a design that combines a vibrant zesty colour palette, with zingy photography and complimentary of its unique structure, allowing it to stand out against any other competing product.
CREDIT
- Agency/Creative: OurCreative.
- Article Title: OurCreative. Creates Fun Looking Confectionary for ASDA
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Redesign, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Structural Design
- Format: Box, Case, Sleeve, Tray, Wrap
- Substrate: Pulp Board, Pulp Carton, Pulp Moulded Fibre, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
