For several years, the Beninese government has invested heavily in Ouidah, aiming to transform it into a major cultural and tourist hub. The restoration of historical sites, the creation of modern infrastructure, and the promotion of Vodun heritage are all part of a broader vision to restore the city’s international appeal. Within this momentum, the idea of a large-scale seaside resort naturally emerges an authentic destination welcoming both local and international visitors.

The fictional project Ouidah Seaside Resort is my creative response to this vision. I imagined a complete visual identity for a resort that could rise in Avlékété, blending a warm, welcoming, and rooted atmosphere. It tells the story of a place for rest, discovery, and connection: a destination to enjoy holidays with friends, to reconnect with oneself, with nature, and with the cultural richness of Benin.

The artistic direction is inspired by Ouidah’s unique environment: its coastline, the sun, earthy tones, and traditional motifs. The primary color, a deep orange, symbolizes solar energy, warmth, and connection to the land. Combined with softer, natural hues, it creates a harmonious and contemporary identity. The chosen typography is elegant yet casual, reflecting a space that is refined but accessible.

Through this project, I wish to demonstrate how graphic design can promote a region, narrate its story, and support ambitious development. Ouidah Seaside Resort is more than a destination it is a living experience, a tribute to Beninese identity, and to the beauty of its coastline.