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Otaika Valley Free Range Eggs Packaging Design

Otaika Valley Free Range Eggs Packaging Design

Background
Otaika Valley Free Range Eggs stands out as a prominent supplier of high-quality Free Range Eggs, boasting a well-established brand that graces the shelves of supermarkets throughout New Zealand. Nestled in the North Island, their farms provide a haven for Otaika Valley’s hens, allowing them to roam freely, engage in foraging, scratching, perching, and dust bathing amidst lush pastures during the day. As the sun sets, they return to the barns to indulge in wholesome natural grains, fostering the production of equally wholesome and delectable eggs.

In 2022, Otaika Valley Free Range Eggs made the decision to revitalize the brand we initially crafted almost a decade ago for them. The revamped egg carton labels showcase a vibrant array of colors, with a distinctive hot pink label adorning our 12-egg cartons. As a revered brand, Otaika Valley Free Range Eggs consistently implements marketing strategies that actively engage consumers, emphasizing the importance of enjoying family, friends, and community. As part of this initiative, we’ve introduced a special Christmas label to celebrate the festive season.

This commitment to refreshing the brand reflects dedication to staying dynamic and current in the ever-evolving market. The vibrant hot pink label for the 12-egg carton not only catches the eye but also symbolizes a commitment to innovation and uniqueness.

As a respected brand, Otaika Valley Free Range Eggs places a strong emphasis on community values. Marketing strategies go beyond merely promoting products; they aim to create a sense of belonging and joy. The introduction of a Christmas label is a testament to a desire to be part of consumers’ celebrations, adding a touch of festive cheer to the tradition of enjoying wholesome eggs.

Connection with consumers extends beyond the supermarket shelf. Pride is taken in fostering a community that appreciates the simple pleasures of life, shared with loved ones. Otaika Valley Free Range Eggs is not just about eggs; it’s about creating moments of happiness, nourishment, and togetherness. The refreshed brand and marketing initiatives reflect an ongoing commitment to providing not just eggs but a source of delight and connection for valued consumers.

Outcomes
“We absolutely love working with our design partner since 2013. Their brand work has undisputedly helped grow our brand exponentially and ensures it stands out in a category that otherwise relies on being a staple rather than an innovator. They helped change that for us and were instrumental in elevating our brand to market leader status in the free range egg category in New Zealand. Not only do they nail the brief every single time, they exceed our expectations,” William Sandle, Otaika Valley Free Range Eggs.

CREDIT

  • Agency/Creative: dessein
  • Article Title: Otaika Valley Free Range Eggs Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Perth
  • Market Region: Oceania
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Senior Designer: Leanne Balen

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