“Miloslaw Warzy Smialo is a new sub brand in portfolio of Fortuna Brewery, in which more bold styles of beer will be brewed. First of them is Pine APA, American Pale Ale with addition of pine tree shoots and composition of American hops. The label of the new line of beers stand out with simple graphics, bright colors and illustration made by Karol Banach. Based on the construction of basic package we created the line that is easy to identify for customers as sub brand of Miloslaw beers. But it is new, fresh and more courageous – dating back to graphic codes characteristic of craft beer.”
CREDIT
- Agency/Creative: Ostecx Créative
- Article Title: Ostecx Créative – Miłosław Warzy Śmiało
- Project Type: Packaging
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
