The forms inspired by the oil drops, the ergonomic grip, the slim waist design and the surface movements recalling the flow of oil, the bright and plain but attractive label design, all were targeting an elegant and feminine design as a whole.
The bottle shape, created by the unification of two overlapping oil drops in the basic design, was given a convex shape in the shoulder and bottom parts and a slim waist form in the middle part. The surface movements emphasizing the flow of oil were creatively used for shaping the lateral sides of the bottle. While such a surface shape is increasing the resistance of the bottle, the effects of the refractions and reflections created by the transparency of the oil inside it, are evidently providing an elegant and feminine look to the bottle. The slim waist form and lateral side movements of the bottle further facilitate its ergonomic grip. The label area has the shape of a big oil drop that covers a considerable part of the front side of the bottle. The images and the written contents that were used on a spacious background on the label were placed in areas bordered by curved forms.
CREDIT
- Agency/Creative: designVENA
- Article Title: Orkide Sunflower Oil Packaging Industrial Design PET Bottle and Graphic Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: ISTANBUL
- Market Region: Global
- Project Deliverables: 2D Design, 3D Art, 3D Design, 3D Modelling, Brand Design, Branding, Creative Direction, Design, Drawing, Food Styling, Graphic Design, Icon Design, Illustration, Industrial Design, Label Design, Packaging Design, Product Design, Rebranding, Sketching, Structural Design, Surface Design, Visualisation
- Format: Bottle
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: #design #industrialdesign #graphics #graphicdesign #2ddesign #3ddesign #structuraldesign #bottledesign #surfacedesign #productdesign #packaging #packagingdesign #labeldesign #food #oil #sunflower #dish #orkide #designvena
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Credits:
Design Director: Serhan GUZELDEREN
Creative Director: Erkan SAHIN
Art Director: Mustafa KURTULUS
