A redesign of great importance for the bar, since it never had a 100% defined and coherent identity.

The Orien Shisha Lounge is a bar located in Vila do Conde, Portugal and the main product sold is shisha, as well as cocktails, snacks, etc.

Its new brand nn becomes memorable and immediately associates itself with Orien.
Orien Shisha Lounge is a bar located in a coastal town of Portigal, Vila do Conde. The main product sold at the bar is shisha, as well as cocktails, snacks, etc.

The bar never had a 100% coherent identity, and a redesign was very important for its correct identification and consequent future expansion.

Its new brand needed more personality, uniqueness and strength to match the quality of its services.

To solve the visual problems analyzed in previous brands, as well as competitors, a unique symbol was developed, which has implied meanings linked to shisha and consumer experience, which in the long term with its repetition will become memorable and immediately associated with Orien Shisha Lounge.

The visual signature of the brand, in small letters, refers to its joviality and proximity, with a sans serif font, which presents a high contrast between the thin horizontal lines and, finally, contrasts with the elegance and coherence of the entire identity.

Overall, it was important to create a visual interpretation of the brand that was sleek and modern, yet with a fun branding twist. Developing a brand for a bar seems easy at first sight, but the client’s challenge was to create a symbol around the identity and that, through its future repetition, would make a quick association with Orien, being an important criterion to take into account . As well as the chosen colors that reflect the values established for the bar, which, in addition to serving shishas, drinks and even food, wants to provide a great experience for customers! It was a great challenge to build this brand, from the briefing to the final delivery.