Approaching the project with the goal of conveying the brand essence “From Nature”, we have combined the natural visual and digital design method on the Ori Solutions functional supplement packaging. We created a new design language called “Natural Digital Art”.
The logo design is a combination of two symbols, which are half-closed hands and a star shape shining from within. The bright star stands for customers’ health and life quality, which Ori Solutions team will devote all their energy and enthusiasm to protect.
The brand uses a tropical theme color system, expressing the essence of nature and creating a difference between product lines. The packaging designs have a simple layout structure to achieve the goal of maximum usability.
By combining digital art with nature, we created eye-catching abstract paintings that showed a close connection with nature. The result is a brand-new design method that ensures visual appeal and fully conveys the brand identity.
We create product names starting with “Natural” to convey the product’s natural message. The packaging guidelines clearly define the product architecture, stipulating sub-naming, colors, and graphic elements that can be used in future packaging designs. This ensures that the overall design system is consistent but still flexible.
We build Brand DNA, Brand Direction, and Brand Guidelines. Then design them as brand management manuals. From these manuals, we apply the entire brand identity design. We carefully manage every word and graphic element used in the packaging design to create a uniform perception of the brand.
- Agency/Creative: Vũ Digital
- Article Title: Ori Solutions Packaging Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Hồ Chí Minh
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Brand Guidelines, Brand Identity, Branding, Craft, Design, Identity System, Packaging Design, Packaging Guidelines, Product Design
- Format: Bottle, Bowl, Box, Wrap
- Substrate: Glass Bottle, Pulp Paper
- Industry: Health Care
- Keywords: Ori Solutions, Ori, Vũ Digital, Packaging design
Project Leader: Quyền Vũ
Account Manager: Tracy Nguyễn
Graphic Designer: Wilson Huy, Tâm Vũ
Brand Writer: Dnm Phat, Huy Vũ