Appetito is an Egyptian mobile app that delivers daily fresh baked products, nuts, groceries, and a wide selection of irresistible savory and sweet snacks. The main goal was to create a solid modern, and friendly look and feel, to consolidate Appetito’s brand in the audience perception.

To represent all this fusion, the symbol is inspired by each smile or impression from the target audience. By creating a wordmark logotype, Ooh my brand! made a strong and remarkable mark that will live for years.

“Simplicity is the ultimate sophistication” Ooh my brand!’s team translate this inspiring Leonardo da Vinci quote, and bring it to life, by working on a saturated fresh and smart color variant combination, that helps the brand to add a wide range of products or categories, and to be well-represented in any marketing/advertising channel.

You can see how the consistency and the continuity of the identity are observable, which reflects Appetito’s strategy. For the packaging, Ooh my brand! team created also authentic, colorful, and also simple designs, also to be more friendly and give a better experience to the audience.

The project has been crafted by Ooh my brand! The art director Nader Ibrahim, and the creative team worked with passion to highlight all the brand characteristics and to enhance the brand’s positioning, helping it to fulfill its business objectives.

To pair with the products, the branding agency created a diverse set of assets to be used across all communication channels. These assets work with the product packaging to tell the story of the brand as a whole and to showcase the quality of the products.

As you see, you can recognize that well-structured branding systems highly help brands to approach their target segments easier and in an efficient way. Also, remember that “People don’t buy goods and services. They buy relations, stories, and magic.” ~Seth Godin

You can follow the Cairo based agency Ooh my brand! to see more of the branding developed systems that can achieve all the business objectives and help brands to grow.