The job was to redefine the imagery of Clos d’Agon. In this case, the labels for Amic combines the idea of friendship with a stone country house. The former is because amic means friend in Catalan. The latter, is in reference to the stone house or masía that is surrounded by the vineyards where the wine is produced. This emblem is normally seen in the brand but we amplified it to give it the status it deserves. This house is a home to friends, which is why the name is at the entrance. It’s a symbol of the friend who is about to set inside your home. By cutting out the silhouette of the masía on the label we are able to look inside it just as our friends are capable of seeing you for what you are. We wanted to embed the sense of transparency that is felt in a friendship. And what better way of sharing a bottle of wine that with a friend.
CREDIT
- Agency/Creative: Oronoz
- Article Title: One of The Most Confidential and Exciting Wine Projects
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Photography, Product Naming
- Format: Bottle
- Substrate: Glass Bottle
