Onconature is a recent brand in the health segment that promises to teach, guide and support cancer patients through Integrative Oncology.
Julia Vozmediano, the oncologist doctor who founded Onconature, reached out to us to help her create a brand that could synthesise the spirit of her endeavour with cancer patients.
Through Onconature, patients learn about healthy lifestyle changes in nutrition and physical exercise while acquiring psycho-emotional tools to achieve a positive mindset and mental balance, achieving a better quality of life. Onconature encourages cancer patients to face their condition proactively with a positive attitude, courage and optimism linked to a sense of personal endeavour.
The new Onconature brand, summed through its tagline “Learn. Adapt. Live.” is built around the visual integration of three elements – the integrative triad – where concepts get represented by sets of abstract shapes. We wanted the brand to convey a calming sensation while, simultaneously, building space for creative interpretation. To achieve this goal the main colour palette was extracted from the surroundings that encircle Onconature’s center, near Granada, Spain: a mixed of earthy and natural green soft tones. The visual universe also encompasses a series of textures that highlight the connection between human beings and the Earth.
This project was develop by KOBU Agency, between September 2021 and January 2022, further consolidating their approach to positioning health brands in the market.
- Agency/Creative: KOBU Agência Criativa Digital, Lda
- Article Title: Onconature: A New Brand for Cancer Patients by Kobu Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Faro
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Logo Design
- Industry: Health Care
- Keywords: oncology
Creative Direction: Nuno Tenazinha
Art Direction: Vanda Pereira
Brand Strategy: Isabel Evaristo
Brand Design: Vanda Pereira
Graphic Design: Brígida Guerreiro
Motion Design: Pedro Santos