On Call was built from the ground up, creating a vibrant and dynamic brand identity that caters to people with active, on-the-go lifestyles. The goal was to design a brand that resonates with those who demand more from their hydration solutions—whether they’re tackling intense workouts, managing a busy family life, or pursuing ambitious personal goals. On Call provides rapid hydration and essential nutrients, ensuring users stay energized, refreshed, and ready to perform at their best throughout the day.
From the initial concept to the final execution, every aspect of the brand was carefully crafted to create a cohesive and engaging experience. The brand identity is fresh and energetic, reflecting the drive and spirit of individuals who push themselves to achieve more. The packaging was designed to be clean and eye-catching, using bold visuals and dynamic elements that capture attention on the shelf and in everyday life. The design not only stands out but also communicates the product’s quality, wellness focus, and dedication to meeting the needs of health-conscious consumers.
The sleek design and vibrant colors make the product visually appealing, while the delicious flavors add an enjoyable aspect to staying hydrated. On Call is not just about hydration; it’s about creating a product that enhances the overall experience, making it more than just a functional solution. With a commitment to quality, wellness, and style, the brand was developed to be the go-to choice for anyone looking to stay ahead of the game. On Call turns hydration into a satisfying and empowering part of daily life, ensuring users can confidently meet whatever challenges come their way.
CREDIT
- Agency/Creative: Benjamin Inmon
- Article Title: On Call: Rapid Rehydration Vibrant and Dynamic Brand Identity
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Brooklyn
- Market Region: North America
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Identity, Design, Graphic Design, Packaging Design, Product Design
- Format: Pouch
- Industry: Health Care
- Keywords: Hydration, Health Care, Fruit, Packaging, Branding
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Credits:
Designer: Benjamin Inmon