Omdesign created the image of the Mignon Pinot Noir reference of Murganheira, a well-known Portuguese brand of wines produced using traditional methods.
Murganheira Mignon presents a unique label design, with originally adorned lettering, highlighting the superior quality of this red wine. The label is composed by three overlapped pieces in fine paper, that create an attractive decoration of the bottle, at the same time that elevate the positioning of this remarkable product. The noble finishes selected, such as the details in high and low relief and the golden hot stamping on the coat of arms, enhance the premiumness of this reference, at the same time that conveys it a pattern and the logo an elegant touch and feel.
Murganheira Mignon is an organic wine, that refers to this numbered and limited edition on the neck collar, where it also present a map of Távora-Varosa, as a way of enhancing this singular wine region.
This reference is added to Murganheira porftólio. Founded over 60 years ago, Murganheira has long been combining the virtues of Mother Nature with secular winemaking tradition to become a leading producer of proven quality wines and sparkling wines of both national and international repute. It owns about 30 hectares of proprietary vineyards and strictly controls and oversees over 1,000 hectares of vineyards explored by associate grape suppliers. Winemaking equipment and technology that fit the label ‘state-of-the-art’ complete its structure. Murganheira selects only the noblest wine grape varieties to produce its wines under stringently controlled winemaking processes that conform to ancestral techniques, perfected on an on-going basis. Murganheira wines and sparkling wines are aged in its unique blue granite cellars, which are a veritable ex-libris of the organisation. They provide a naturally perfect environment for wine maturation and guarantee the brand’s range of genuine flavours which wine lovers have come to expect.
CREDIT
- Agency/Creative: Omdesign
- Article Title: Omdesign’s Premium Packaging for Exceptional Organic Mignon Pinot Noir
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Matosinhos
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Packaging Design, Product Creation , WBDS Agency Design Awards 2023/24
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Credits:
General manager and creative director: Diogo Gama Rocha