Podere degli Archi di Sisto V is the name of an agricultural company located in the Marche region, in central Italy, specializing in the production of high-quality wine, pasta, and olive oil.
The company takes its name from the Pontifical Aqueduct of Loreto, an extraordinary late Renaissance hydraulic architectural masterpiece constructed in 1620 by the order of Pope Sixtus V in response to the rapid development of the town and the increasing flow of pilgrims. This ancient aqueduct is the only one remaining in the Marche region with its arches still intact, representing a special place that bears witness to the pilgrimage to the Holy House of Loreto and Italy’s historical and spiritual heritage.
The estate lands, which serve as the inspiration for the series of labels, are named after this monument. Designed to be displayed side by side, the illustrations reconstruct the ancient aqueduct and its arches, allowing one to glimpse the hills and typical cultivated fields of this central Italian region.
The series comprises three different types of olive oil: “raggia,” “leccino,” and “blend.” Each label distinguishes itself through the color used in the illustration and the background texture, which reimagines the patterns of the crops in the countryside. The colorful shapes serve as a reference to the company’s logo and evoke the image of mature olives falling from the trees.
The printing was executed on greaseproof paper highly resistant to oils and vegetable fats, making it stain-proof.
- Agency/Creative: Numeroquattro
- Article Title: Olive Oil Packaging Design – Podere Degli Archi Di Sisto V
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Montecassiano
- Market Region: Europe
- Project Deliverables: Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: label, olive, oil
Designer: Lorenzo Richiardi