Olive oil comes from olives, the fruit of the olive tree. Olives are a traditional crop of the Mediterranean region. People make olive oil by pressing whole olives.
People use olive oil in cooking, cosmetics, medicine, soaps, and as a fuel for traditional lamps. Olive oil originally came from the Mediterranean, but today, it is popular around the world.
They can use olive oil a dip for bread, for drizzling on pasta, in cooking, or as a salad dressing. Some people consume it by the spoonful for medicinal purposes.
In designing this packaging, we considered the natural and valuable aspect of this oil.
This product is completely organic and 100% natural, that’s why we tried to use food grade kraft paper and completely recyclable in the packaging design of this product, the bottle is made of glass and the lid is made of wood, which are all recyclable. And also we tried to do the design work with the least color and only by highlighting the important letters on the package, and because this package is a global product, so all the people of the world should know what the product is inside, that’s why even for the blind, braille letters are used. We used it on the packaging.
Therefore, in order to convey the sense of life and freshness to the audience, we used simple and bright colors in the design with simple words of Olive that do not look too crowded.
Emotional benefits
Beyond physical health, Olive Oil can help to improve our mood, enhance our appearance and boost our self-esteem.
Faces are an important means of social expression. Olive Oil have a positive impact on self-confidence and mood, with a large proportion also identifying benefits in terms of social life, love life, family life, professional life and health.
so in order to get this feeling, we need to use a good and quality product that is natural, so it should be shown to the customer in the type of packaging that this is the healthy thing that they want to have at home.
CREDIT
- Agency/Creative: Taha Fakouri
- Article Title: Olive Oil Packaging Design by Taha Fakouri
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Global
- Project Deliverables: 3D Art, 3D Design, 3D Modelling, 3D Motion, Packaging Design
- Format: Box, Jar
- Substrate: Glass, Pulp Paper, Wood
- Industry: Health Care
- Keywords: #Oliveoil #Olive_Oil #Olive #Oil #Olive_Oil_Packaging #Kraft_Packaging #Creativity_Package
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Credits:
Graphic Designer: Taha Fakouri