Olivanderoil is a playful and vibrant identity and packaging concept created for a family-owned olive oil producer from Turkey, rooted in tradition, care, and a deep emotional connection to the land.

Tirilye is an ancient olive-growing region on the Marmara Sea, where the Aegean meets the Black Sea. For over a thousand years, its olives have been prized for their rich flavor and expressive aroma. This unique geography and heritage shape not only the taste of the oil, but also its character, deep, generous, and full of life.

At the heart of the visual system lies the logo, whose rhythmic typography is inspired by the harvest itself. The letters echo the movement of olives as they fall from the trees, lively, elastic, full of energy, and continue their joyful “dance” as they travel to the mill and reach the press. This rhythm becomes a visual metaphor for the entire production process, natural, honest, and full of life.

The tactile experience of the packaging plays an equally important role. The label is printed on premium designer textured paper, enhanced with selective gloss varnish that highlights key elements and creates a subtle contrast between matte and shine. This detail adds depth, sophistication, and a sensory dimension, inviting touch and closer interaction with the product.

This joyful and open visual language reflects the character of the producer family, their love for what they do, their respect for nature, and their belief that great products are born where care, time, and attention meet.

Olivanderoil is not just olive oil.
It is one family.
One harvest.
Inspired by love.