At Okkio, where space and time are stretched out to be a hollow, either long or short, to any individuals, we are able to have such an “excuse” to dive deeper into the inner-self during that “precious time”. Consequently, we “FOUND” ourselves and have “BEEN FOUND” in these moments. Then, we can lead our ways for any further actions. Besides, everybody in us all shares a hidden demand of searching & fulfilling our missing pieces. With people these days, it is essential to have one cozy space shared within space & time; therefore, we are absolutely free to accomplish all the things we would love to.
With a main influence from Jazz inspiration, Okkio rebranding project is not only about making Okkio spirit – “FOUND & BEEN FOUND” more vivid in customers’ minds but also bringing its vibe out of the actual space and deliver them all through packaging. For that initial goal of rebranding, any of Okkio interior turn out to hold its important role when representing pieces of Okkio and get transformed into the new Okkio typeface in which old-day Jazz albums meet Okkio space.
In the near future, the presence of Okkio coffee packaging on supermarket’s shelves is the next milestone we are heading to. Therefore, combined with its bold typeface, we are willing to have Okkio spirit at its finest while being outstanding among those competitive coffee bags on the shelves. Besides, while other packaging sometimes struggle to hold its shape after use, we purposely choose a “cube-alike” box to have Okkio packaging well-remained without deformed shape or wrinkles.
Hopefully, either in Okkio space or any supermarkets, customers would feel Okkio feels through this rebranding project.
CREDIT
- Agency/Creative: Chochoi Creative
- Article Title: Okkio Re-Branding by Chochoi Creative
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Architecture Photography, Art Direction, Brand Design, Brand Identity, Brand World, Branding, Food Photography, Food Styling, Motion Graphics, Packaging Design, Photography, Product Photography, Rebranding, Retouching, Type Design, Typography
- Industry: Food/Beverage
- Keywords: OKKIO - FOUND & BEEN FOUND Rebranding
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Credits:
Storytelling - Tagline: Laint, Khunbleu
Type Design: Laint, Hieule
Icon Design: Changbe, Laint
Motion Graphic: Khunbleu
Packaging: Laint, Viet Tran, Changbe
Product photography: DoSy
Interior photography Menu Photography & Retouch: Nam Nguyen
Interior & Architecture: Red5studio
Interior & Architecture: Sgnha
