Magpie Brewing Co. is an independent craft brewery from Seoul, South Korea. Hard set on producing high-quality beers and working on projects committed to craftsmanship has lead it to be one of the leading craft breweries in Asia. “Everywhere you find the little bird, you can experience what’s happening in the Korean craft beer scene today“

We set out to give Magpie Brewing Co.’s Black Rock, a darker, more ominous life…with AR capabilities. They wanted something more playful and mysterious – and what goes better with rocks and AR than space? So along with the new design, we created animated poster, “Birth of Black Rock” to accompany the beer on location at Magpie shops and also in restaurants and bars around Korea.

The project was created in multiple phases. Since we needed to create a usable label, poster and animation from the same piece of work, I designed and developed a mini sci-fi landscape using 3D applications that could be used across all deliverables.

Using in world cameras, I created various images of the world and asteroids at different angles and action points that seemed like it would capture the mood we wanted to portray on the can. From here, label production was straight forward, adding text elements, etc. The next phase was creating a short animation that got the point across, while keeping it light enough that it wouldn’t struggle on mobile applications. After a few attempts and adjustments ~ we made it work and have been able to enjoy the fruit of our labors across the country (or online if you want to scan the poster with your mobile device)

About OHKO Champions: is the creative studio of Kevin Benishek. He’s a creative director and designer in Seoul, South Korea. He works with local and global brands to craft new ideas and guide brand projects.