Aire is a simple, everyday way of giving your body and mind a helping hand to stay well. Offering 3 premium CBD oils at 5%, 10% and 15% strength.
Spotting a gap in the market of the CBD industry, OH+CO worked with Aire to develop an identity that positions itself firmly as a premium lifestyle brand. The name Aire was inspired by the companies conception in Aire St. Workshops — the word also resonated with how the product tastes and makes you feel. The wordmark has been designed to convey the feeling of ease and simplicity whilst encapsulating a premium look.
The Aire bottles are constructed from frosted amber glass and designed with a white screen printed finish — doing away with the cliché label wrapped bottles that exist in the CBD industry. The packaging is made of 100% recyclable stock and each product has its own unique pastel colour that has been pattern embossed then foiled to give a premium finish.
To capture the premium aesthetic of the brand, OH+CO art directed a photoshoot with models that could really hero the product — capturing the natural body movements of the models and keeping post-production to a minimum to ensure a natural feel.
The product photography art direction was inspired by finding calm in harsh surroundings, so the products were captured alongside bricks to showcase the simplicity of the products alongside a brutalist environment.
CREDIT
- Agency/Creative: OH+CO
- Article Title: OH+CO Develops the Identity for Premium CBD Brand Aire
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Industry: Food/Beverage
- Keywords: CBD, CBD Oil, Wellness, Cannabis, Hemp, Brand Identity, Brand Design, Art Direction, Photography, Packaging Design
