Have you ever experienced work process chaos when all of your instruments make a complete mess on the table? It’s completely normal and it’s a good sign when you make a mess lose track of time while working. It’s all because you dedicated to the process. That’s what the Office is about.
Office is office supplies & stationery shop identity concept. The brand slogan is “We’ll find anything you need!”. Office has anything you might need to think, create and have fun with workflow. But sometimes workflow can be no fun, so Office has everything to make your hard times at work easier as well.
The main idea of visual identity silhouettes of common office supplies. They get to look physical because they touch and push each other, but never overlay. The logo is playing secondary role here, so it’s simple and it’s always in the left corner. The logo itself can be an independent part of identity if needed. But all attention is focused on these objects and its shape which can be very simple or very complex. In most cases there’s a little sign in the left corner of each silhouette that says what kind of office supply it is. It mostly needed for simple shapes but it also can be used to write additional information, for example, on packaging.
This specific color is chosen to be serious enough to represent office workflow and business direction but bright enough to be fresh and inspiring. Colors of layout can be inverted, but the main color combination (blue background and white objects) stays the same on most of the identity products.