The Client: Odeur is a botanical candle brand based in the USA. Their goal is to create the aromas that are hard to recreate, such as Camp-fire, Fire-wood, or Tobacco-smells.
The Keywords: Professional, Prestigious, Minimal, Eye-catchy, Strong
The Solution: We created a timeless logo with a monospaced font, which has an affirmative effect due to the width of the fonts.
The color palette has an associative feel with the flavors it was picked for. As greenish ash tones are chosen for the Firewood, brown and yellow colors are connected with Tobacco colors, and brownish peach colors are associated with Camp-fire.
The packaging boxes are designed colourfully according to their aromas. We included all of the information on the front of the packaging in a faded font tone so that the logo and the aroma’s name would stand out at first glance. the back side of the box, we included the description of the aroma and its ingredients.
The candle’s design is classy and simple, with a prestigious feel due to the combination of the dark glass and creamy label with minimal layout.
CREDIT
- Agency/Creative: Marka Works
- Article Title: Odeur Botanical Candles
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: 2D Design, 3D Design, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Graphic Design, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Poster Design, Product Design, Product Naming, Tone of Voice, Typography
- Industry: Retail
- Keywords: Home decor, candles
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Credits:
Creative Director: Mustafa Akulker
