Womanizer empowers everyone to find sexual fulfilment. Mini is the first of their product in mainstream stores and offers an exceptional experience. We designed a bold, unique and exclusive packaging for the woman that is empowered and open-minded. The visual communicate the sensuality and lightness of feeling fulfilled with the representation of organic shapes as waves, silk. It’s an orgasm visualized. The flow, movement interacts with layers and colours, creating an exceptional composition representing the brand and its key visual.
The packaging has gold foil and embossing finishing to highlight the premium feature of the brand. To enrich the perception of quality, the use of a gold metal foil to embellish the Womanizer logo and mark creates a vivid touch to the final packaging.
With a clean look that is sophisticated and feminine, a colour scheme of balanced and bold tones with gold brings a bit of luxury to the overall look without it being indelicate. This product is perfect for women who love self-care and wants to enhance their freedom for intimate pleasure. The project is unique for its exclusive and refined look, without it being ostentatious.
Its technological associations refer to Pleasure Air Technology, air pressure, lightness, soft pleasing material and tension of the feeling during usage. On the other hand, its emotional meaning refers to movement and flow, sensuality, warmth, beauty, dynamism, touch and connections between elements.
This product packaging aim to shows Mini as discreet, handy and elegant and simple in design for every woman. Working for this brand is a strong journey to contribute to empowering women with bold choices and self-fulfilment. Womanizer wipes out social stigma about sexuality, supporting body positivity and strongly believes in reinforcing their customers’ self-esteem and confidence. Their innovative products are high-quality, using the highest grade materials and strive for the best level of expertise in all the communication about sexuality.
- Agency/Creative: OCIO Studio
- Article Title: OCIO Studio Create Packaging Design for Womanizer Mini a Premium Intimate Pleasure Product
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Germany
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Experience, Brand Strategy, Graphic Design, Packaging Design, Research, Tone of Voice
- Format: Box, Case
- Substrate: Plastic, Pulp Paper