In our country, the fertile land of Mexico, the richness of cultural diversity intertwines harmoniously with ancestral trades and deeply rooted customs that are ingrained in our identity. Over time, these elements merge together to form the unique fabric of what it means to be Mexican. It is a vibrant and living tapestry where tradition and innovation walk hand in hand.
Within the rich folklore and popular wisdom, we find a phrase that resonates strongly: “Los borrachos y los niños siempre dicen la verdad” (Drunkards and children always speak the truth). This expression invites us to reflect on where truth truly resides. It shows us that beyond words, truth transcends and becomes tangible through experience, taste, and living.
Authenticity and coherence between our words and actions are important, but we have discovered that truth is fully experienced when we live in harmony with our nature and the reality that surrounds us. It is an internal journey that leads us to connect with our deepest essence and understand the interconnection of everything around us.
Now, let’s imagine the reddish hills of Los Altos, where the agave, a sacred symbol of our land, originates. In this setting, we accompany every step of the tequila-making process, from the moment when rays of light caress the agave leaves to the embrace of the enveloping mist. Each stage is a tribute to the dedication and artistry that lie behind this special beverage. Thanks to our profound craftsmanship and commitment to well-crafted work, tequila acquires a genuine and transparent flavor that surpasses the boundaries of the ordinary.
This elixir, infused with history and tradition, becomes a faithful companion to memorable moments that are etched into the memory of those who have the privilege of tasting it. Like carvings in stone, these memories become indelible, evoking unique sensations and emotions. Every sip of tequila is a conscious experience, an encounter with the very essence of Mexico. Its essence is carefully preserved in a bottle that, when uncorked, unveils the symbols and textures of our beloved land, resulting in an exceptional quality product.
Tequila, with its contagious joy, becomes the life of celebrations and the balm that dispels fears and worries. It allows us to be authentic, to be ourselves in front of others, without masks or pretenses. It is in these moments of shared authenticity that the most genuine and lasting memories are created, strengthening connections with others and weaving a network of shared experiences.
To honor the diversity and richness of our land, we have conceived the bottles of Blanco, Reposado, and Añejo tequila. Each bottle represents the colors of the flag: green, white, and red. These bottles overflow with symbolism, embodying a project that seeks to showcase Mexico in all its facets. We assure you that we do not deceive you.
- Agency/Creative: Hi! Estudio
- Article Title: Nuncamiente Tequila Sincero by Hi! Estudio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Tepatitlan
- Market Region: Global
- Project Deliverables: 3D Art, 3D Design, App Design, Architecture Photography, Art, Art Direction, Brand Naming, Concept Art, Copywriting, Digital Art, Packaging Design, Packaging Guidelines
- Format: Bottle
- Substrate: Ceramic
- Industry: Food/Beverage
- Keywords: Design, Hi Estudio, Hi Spirits, Hi Studio, Hi Design, Mexican Design, Tequila, Mezcal, Tequila Premium, Tequila Bottle, Mexican Design, Hi Estudio, Diseño Tepeño, Color, Bottle Design, Elegant Design, Elegant Bottle, Folk, Mexico Inspo,
Illustration: Miguel Gomez Skth