Italy pays tribute to Asian culture with a special series of labels that celebrate its rich heritage, drawing inspiration from one of its most iconic symbols: the Chinese dragon. In traditional folklore, this mythical creature is revered as the bringer of rain, a vital element not only for agriculture but also for the economic prosperity of farming communities. The dragon symbolizes expansion, continuous movement, and the dynamic forces of nature, embodying strength, wisdom, and good fortune.
In this exclusive collection, the dragon is reinterpreted through three intricate illustrations, each one capturing its essence with a refined artistic approach. Its scales, meticulously crafted, come to life through elaborate oriental textures that add depth and elegance to the design. These patterns evoke the intricate motifs often found in traditional Asian textiles and ceramics, blending ancient artistry with contemporary aesthetics.
One of the most distinctive features of the dragon—its long, flowing golden whiskers—becomes a key visual element that ties the entire collection together. These delicate, sinuous lines weave harmoniously through the composition, creating a sense of fluidity and connection between the different pieces. The use of gold not only enhances the regal and auspicious nature of the dragon but also adds a luminous contrast against the richly detailed backgrounds, further emphasizing its mystical and majestic presence.
Through this artistic homage, Italy embraces and celebrates the profound symbolism of the Chinese dragon, bridging cultural traditions and artistic expressions to create a visual narrative that honors the timeless beauty of Asian heritage.





CREDIT
- Agency/Creative: Numeroquattro
- Article Title: Numeroquattro Reimagines Chinese Dragon Symbolism in Luxurious Label Series
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Montecassiano
- Market Region: Asia
- Project Deliverables: Label Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine
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Credits:
Art director and graphic designer: Lorenzo Richiardi