“Ale” is short for Alessandra. Together with her two brothers and parents, she represents the heart of Vignamato, a family-run winery set among the gentle hills of the Marche region, in central Italy. It is a land of harmony and authenticity, where nature shapes the rhythm of the days and where the countryside is still a living part of people’s identity. Here, the landscape breathes tradition — vineyards stretching across soft slopes, villages perched on hilltops, and the scent of the earth after the rain.
“Ale” grew up in this world, surrounded by vines and the quiet rustle of the wind among the leaves. As a child, she would run barefoot between the rows, playing with soap bubbles and blowing on wildflowers, setting their petals free in the air. Those simple, magical moments — full of innocence and light — inspired these two sparkling wines. They are dedicated to her, to her grace and spontaneity, to her laughter that makes everything brighter, and to that sense of freedom that turns every sip into a small celebration, every toast into a memory that lingers like the warmth of an Italian summer evening.
The label design captures this spirit perfectly: both modern and timeless, it evokes the elegance of the past while celebrating contemporary style. The illustrations are enriched with glossy embossed textures and hot foil details that highlight refinement and personality. The label’s flowing shape wraps gently around the bottle, echoing the rolling hills of the Marche, while a delicate band around the neck tells the story — a story of family, roots, and the joy of living lightly.








CREDIT
- Agency/Creative: Numeroquattro
- Article Title: Numeroquattro Brings Vignamato Ale to Life with a Label That Reflects Heritage and Lightness
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Montecassiano
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Wine, Sparkling wine, Label
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Credits:
Art director and graphic designer: Lorenzo Richiardi









