Leading Romanian beer brand Timisoreana is launching a new identity and packaging with design by Nude Brand Creation.

With more than 300 years of history and continuous care and craftsmanship, the bold new design is a celebration of past, present and future times and helps build a stronger National pride in Romania.

The Timisoreana brand logo has been carefully crafted to present a more contemporary and refined brand. The iconic Timisoreana shield and barrel have been unified to create one single icon, which also includes the T symbol. The new logo also includes the ‘Din 1718’ message to retain an important link to the brand’s heritage, presented in a contemporary way.

Overall the new Timisoreana brand logo is cleaner and bolder, with fewer but stronger heritage references.

As a proud symbol of Romania, a dynamic and contemporary flag has been introduced to Timisoreana in the iconic national colours. This is accompanied by a pattern that takes its inspiration from Romanian heritage, but creates a modern, graphic that is original for the brand. The pattern comprises of many elements that symbolise Timisoreana including the iconic T, the barrel and the mug.

The new identity will be applied across all packaging and glassware, as well as communications and branded materials. Nude has worked on Timisoreana, as well as Timisoreana Nepasteurizatā

Tom Hearn, Director at Nude Brand Creation said “When working on a brand with such a long and rich history, it is very easy to incorporate traditional heritage elements. We wanted to move away from this, to respect the past but present a bold and fresh brand that celebrates modern Romania”.

Iulia Dobre, Senior Brand Manager for Timisoreana said “As a primary contact point with our brand, we consider packaging one of our key assets. We wanted to develop a new visual identity that is clear, alive, distinctive and able to create an emotional connection with our consumers. Nude have done a fantastic job understanding our brief and we are excited about the future for the brand”.