The visual identity and original typeface for the Noweather exhibition, dedicated to cutting-edge waterproof technologies, draw inspiration from the water strider — a creature that glides effortlessly across water using surface tension and hydrophobic properties. This serves as a metaphor for innovation, resilience, and precision. The design captures this essence, embodying balance, movement, water resistance and technological sophistication.

At its core, the identity balances fluidity and structure. Smooth, flowing shapes and dynamic patterns mimic water ripples, reflecting the water strider’s movement and advanced hydrophobic technologies. This bridges organic harmony with human-engineered precision, creating a futuristic yet nature-rooted narrative.

The custom typeface reinforces this concept. Its sleek, elongated strokes evoke the water strider’s delicate resilience, with rounded terminals and fluid transitions referencing water droplets and surface tension. This font enhances aesthetics while communicating innovation and durability.

The color palette draws from gorpcore aesthetics and desaturated natural tones, emphasizing the exhibition’s connection to nature. Muted greens, grays, and blues, paired with subtle metallic accents, create a harmonious blend of organic and technological elements.

The design extends beyond static elements, incorporating dynamic motion graphics like animated ripples and morphing shapes that mimic water behavior, adding depth and interactivity. The identity creates a new visual plane, with the font serving as a versatile tool that can dominate or subtly enhance layouts, ensuring a cohesive and impactful experience.