Expression of Nature (German: “Ausdruck der Natur”) The first wine label made out of grape relics. The natural wine maker Luka Zeichmann manages his grandfather’s vineyard in the same way he manages his life. According to ancient traditions and the rhythm which nature provides. Making wine completely sustainable is his philosophy. This principle was also implemented on the bottle. The natural waste product of the wine-making process – the pressed grapes – was further developed naturally to create ink, which was then used to print the wine labels by hand.
CREDIT
- Agency/Creative: Kevin Nowak, Sebastian Hofer & Max Karall
- Article Title: Nowak, Hofer & Karall Created the First Label Made out of Grape Relics
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Austria
- Market Region: Europe
- Project Deliverables: Brand Experience, Branding, Photography, Research
- Format: Bottle, Wrap
- Substrate: Ceramic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
