We don’t know if Julio Cortázar was a shoe lover, what we do know is that his creative mind had no restrictions. In his novel “Rayuela” he wrote chapter 68 in Giglic, a language created by himself for stylistic purposes. The morphology of this language is the same as Spanish, and although some words lack meaning, its musicality is seductive and generates a general understanding. Chapter 68 comprises barely one page, as if it were the boutique section of the novel; at the same time it is a literary game, and we would say that it is the polished shoe of all clothing. In it is the word “novalo”, which acquires the meaning that the reader has imagined.

Nóvalo, an online store that was founded in 2018 with the aim of been the main alternative if you are looking for a stylish pair of boots. The primary visual identity is inspired by the early days of the briths punk movement and the aesthetics around this subculture where boots played a very important role and became the staple of those wanting change and to fight against the norm. Boots suddenly became the favorite fashion of choice for followers of the underground punk music scene. Thanks to the British bands that were popular in the 60s, like Pete Townshend of the band the Who maybe was one of the first celebrities to wear boots and Other musicians such as Sid Vicious of the Sex Pistols, Joe Strummer of the Clash and Billy Bragg were some of the first to show a pair of boots in their live performances by the end of the 1960s, it was clear that a pair of boots were a symbol of self expression.

Nóvalo expresses by its colors, typography and imagery the vitality and the energy of been a young rebel anarchist.