Nova, a standard Industrial Company Located In Egypt since 1977, needed to redesign logo and the complete company’s visual identity. Also, to develop a new identity system to speak loudly with their existence in the market plus their own value, vision & mission.
Pencil Designs took the chance and helped rebranding the complete company’s visual identity. And we developed a new brand system that could convey the brand’s personality and resonate with its audience.
Our Team was tasked to implement the new visual language and create printed assets and branded collateral, including a full range of stationery, business materials, promotional items, identification signage, a packaging to all their products and finally a brochure to introduce the company’s profile & Products to their clients.
We designed a modernized interpretation of the logo and carried over the existing color palette and a new font with subtle updates that feel vibrant and welcoming.
Also the new packaging design that our team created feels fresh and is somewhat rooted back to the original labels to avoid confusion with loyal customers.
We were guided by insights from our extensive qualitative and quantitative research methods to deliver a new brand system that would resonate with its target audiences.
Pencil Designs delivered a new detailed profile, packaging system and brochure design with Nova’s Requests.
For Nova, it was very important to renew the way they present themselves in the market especially with the new owner of the factory. So they approached us for working on it, and we were glad to be the chosen agency.
Here are the services we gladly provided for nova: Re-Brand Positioning, Business materials, Brochure design, Packaging system.