It’s time to relax with unspun
Unspun is a Premium CBD brand. The idea and products were created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. It gave them a sense of calm and focus as they balanced the demands of work and family life.
Back in the UK, they were delighted to see CBD entering the mainstream, but struggled to find a brand they felt they could trust. This is where the unspun brand was born. A tightly curated range of broad spectrum CBD products made in the UK, ensuring only the best natural ingredients are used in their products, containing only organically grown EU-certified hemp plants that can be traced back to the hemp fields they are grown in.
Whether you’re looking to manage stress, improve your sleep or just want to feel your best, they’ve created the products to help you unwind.
NotOnSunday were tasked with bringing the name, visual identity and packaging to life. Working closely with Gemma and Joe throughout the process, we created a brand that felt distinctive and balanced on both an honest and playful position. The unspun brand ‘u’ was created as a play on the brand name and also meant we had an ownable asset that worked well on its own and within the brand logotype.
The result is a range of CBD products that can easily adapt and grow using the brand system we created for the launch so that new product lines and other materials can easily be added in the future as the company grows and looks to expand its offering.
CREDIT
- Agency/Creative: NotOnSunday
- Article Title: NotOnSunday Brings Unspun’s CBD Brand and Packaging Design to Life
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe, Global
- Project Deliverables: Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Logo Design, Packaging Design, Type Design, Typography
- Industry: Health Care
- Keywords: Branding, CBD, CBD Oil, Wellness, Brand Identity, Brand Design, Design Agency,Art Direction, Packaging Design
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Credits:
Creative Director: Mike Willows
Creative Director: Trev Townsend
Print and Production: ctrl-p studio
